Patou has gotten a major celebrity endorsement since being resurrected by luxury conglomerate LVMH last year. While touring London, promoting her yet-to-be-titled third studio album, Selena Gomez sported a baby-pink suit with a tank top that had the brand’s logo emblazoned boldly in the center. Indeed, with the fanfare surrounding the 27-year-old–who has one of the largest social media followings—the developing French maison could benefit from basking in the glow of Gomez’s fame.

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Need a brand refresher? Well, the label was founded by designer Jean Patou in the 1920s, and rivaled the atelier of Chanel before closing its doors in 1987. Now that LVMH plucked it from relative obscurity—following other storied labels that have gotten a refresh in the past decade (i.e. Ungaro, Courrèges, and Schiaparelli)—creative director Guillaume Henry, who was previously at Nina Ricci and Carven, is charged with reinvigorating Patou. He showed his first collection during Paris Fashion Week in September, bringing his characteristically cool, lighthearted approach to luxury ready-to-wear.

And with a signature like that, it is no wonder why Gomez would identify with Patou. Her London look, for instance, is perfectly oversized with just the right amount of flare in the trousers. Factor in the sorbet color, and the sleek, bold graphic tank, and it is the quintessential outfit for any starlet on the go. To whit: It is both professional and playful, which is probably the best way to describe Gomez’s personal style.

Source: harpersbazaar.com